Bluetooth headsets are a dime a dozen these days (or at least $4.99), and it’s getting more difficult to separate from the pack all the time. Even the once-vaunted Jawbone, for instance, has resorted to some trash talking.

But here’s one that’s sure to draw some attention, as long as would-be admirers can see the logo: The Lamborghini “Bello.” Bearing the famous bull emblem, the headset was designed by none other than a son of the legendary auto house’s founder, according to PhoneArena. It weighs just 9 grams and claims 6 hours of talk time for around $70–a mere pittance considering the brand name.

It’s an ideal way to get some mileage out of the logo, especially if you can’t afford a Lamborghini laptop, let alone a car–even a used one.